If you've seen someone at a convention, theme park or coffee shop carrying a small backpack covered in embroidered Disney characters, it was probably a Loungefly. Over the past few years, Loungefly has gone from niche fan brand to one of the most searched-for accessory names in the UK. Here's why fans love it, and how to choose your first piece.
Loungefly was founded in California in 1998. It started out making alternative fashion accessories before finding its real niche: licensed character designs made with serious attention to detail. In 2017, the brand was acquired by Funko, the company behind Funko Pop figures, which helped bring Loungefly to fans all over the world.
There are plenty of character bags out there, so why do fans get so excited about Loungefly? It comes down to the details:
Loungefly makes much more than one type of bag. The most popular styles include:
For a closer look at the different styles, see our guide to Loungefly bags.
For fans, yes. A Loungefly is both a practical accessory and a collectable. You can use it every day, and because designs retire, some older pieces become hard to find. The build quality also means a well-cared-for Loungefly lasts for years.